Ongoing Management

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Maximize Every Dollar.
Month After Month.

Securing the Google Ad Grant is just the beginning — maintaining it and turning it into consistent results is where the real work begins.

That’s where Nonprofit Ad Spend delivers ongoing value. We don’t just “set it and forget it” — we actively manage, optimize, and scale your Google Ad Grant campaigns to keep them compliant, relevant, and effective. Month after month.

Why Ongoing Management Matters

The Google Ad Grant has strict requirements:

  • Monthly account activity
  • 5% minimum click-through rate (CTR)
  • Ad quality and relevance
  • Proper tracking and conversion setup

Miss a few of these, and your account could be suspended — or worse, wasted.

We make sure that never happens.

What’s Included in Ongoing Management:

  • Continuous Optimization
    We analyze campaign performance and refine keywords, ad copy, and targeting to improve results.
  • Policy Compliance Monitoring
    We keep your account in good standing by staying on top of Google’s evolving grant policies.
  • Performance Reporting
    You’ll receive clear, actionable reports that show what’s working, what’s growing, and how your mission is expanding.
  • New Campaigns & Seasonal Adjustments
    Need to promote a new program, event, or fundraising push? We adjust your campaigns to match your calendar and goals.
  • Conversion Tracking & Landing Page Recommendations
    We help you understand what’s converting and why — and offer tips to boost on-site engagement and donor conversions.

Stay Compliant. Stay Visible. Stay Growing.

With our team managing your grant, your ads stay active, optimized, and fully aligned with your nonprofit’s mission. We turn your monthly ad spend into real impact — reliably and strategically.

Ready to get more from your Google Ad Grant?
Let’s Talk or Book a Free Strategy Session